Seng Yee oversees and manages the entire operations of Zenxin Organic Food in Singapore, Malaysia, and China. He joined Zenxin Agri-Organic Food in 2006 and has since established significant growth for Zenxin’s food business, notably by opening up new markets in Asia, venturing into online retail, actively expanding into sourcing of premium organic food produce from the world over, and has created a travel arm for Zenxin. Established in 2007, Zenxin Agri-Organic Food Singapore has been crucial in augmenting Zenxin organic produce in Singapore and propelling Zenxin Organic Food to be the leading organic fresh produce brand in Singapore, Malaysia and South East Asia region. His work was also crucial in achieving for Zenxin a NASAA Australia fully certified organic supply chain i.e. from organic fertilizer to organic food on the table. This certified organic supply chain also received certification of Food Safety Management System (ISO 22000).